Importance Of Email Marketing As a Direct Communication Tool

Has it happened to you that you suddenly receive an unexpected email from an application or web page that you have not visited in a while? Sure... Today we are going to talk about that tool that remains a trend, facilitates automation and is responsible for these sudden messages that make you remember those pages again: Email marketing.

Email marketing or mailing is a powerful communication tool that allows you to have direct contact with your customers and prospects; send updated information about your promotions, products and services; generate recall about your brand; share valuable content and much more.



What is email marketing?

Email marketing reseller program consists of sending emails to a database or contacts, such as your frequent customers, sporadic buyers or prospects.

It is a digital communication strategy focused on developing a relationship with customers and prospects through email, which allows to offer a unique value to each user according to their activity or need.

How does email marketing work?

Email marketing uses email as a means of contact aimed at a specific group of people, who are usually in a pre-selected database.

Through this, a clear and concise message is sent about the information to be transmitted. To generate a communication flow, the message must be attractive enough in such a way that it motivates users to open it. Likewise, it must have a link so that the client can choose not to receive more information of this type.

Being a direct marketing channel, it allows you to segment, personalize and increase the conversion of potential customers.

Importance of email marketing within a digital strategy
 Although it was one of the first digital marketing strategies, it is still relevant due to its high accessibility, as it can reach a variety of audiences with just one click.

Its importance lies in being present in the lives of your consumers and forming lasting relationships with customers by sharing content, news and news.

If you are still not convinced to implement this indispensable tool as part of your digital strategy, here are some facts to encourage you:

According to Statista, in 2018 approximately 281 billion emails were sent and received every day around the world. This number is projected to increase to more than 347 billion daily emails by 2023.
According to Doppler, 92% of adults use email, of which 80% consult it several times a day.

6 benefits of implementing email marketing

1. Economy

Email is one of the least expensive means of communication to contact people previously interested in your products or services.

Its low cost makes this tool an affordable medium for companies of all sizes and, given its great utility, it is the most implemented communication strategy by companies today.

2. Effectiveness

Not only does it help you keep your customers and prospects informed, but it is considered a channel that allows the company to obtain a high rate of return on investment.

According to Hubspot, this automation tool is effective since, on average, email generates $38 for every dollar invested, which represents a return on investment of 3,800%.

3. Recall

Sometimes, when a customer does not consume a product or service it is because they probably forgot its existence, and email marketing gives you the opportunity to organize a flow of messages that prevents this from happening.

In turn, it allows you to continue being an option for those customers when they require a product similar to yours.

4. Measurement

 The best thing about this strategy is that it allows you to consult the statistics of your campaign in real time, since it provides immediate data on its success.

Likewise, it allows you to make decisions based on the evaluation of results in order to optimize shipments.

5. Customization

It offers you the possibility of creating a connection that awakens a feeling of distinction and preference in your customers, since it is possible to adapt the content according to the movements of each of them.

The more you personalize your messages, the greater the chances of conversion.

6. A/B Test

It allows you to create several types of campaigns to measure the effectiveness of the emails sent based on different indicators through a test.

An email campaign brings with it a lot of benefits and is adaptable to needs, businesses and different types of customers, but the key to its implementation is dedication and perseverance, since it is likely that the results we expect will not be obtained on the first try.

Do you dare to implement email marketing within your digital strategy? At Digitalaka we can help you with Email marketing reseller plan in which you can build and send personalized and automated messages to your customers to increase your conversions.


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